Senior Director Product Marketing

Senior Director Product Marketing

Senior Director Product Marketing

About the Opportunity

Are you passionate about launching, marketing and driving the adoption of new, cutting-edge tech? Do you thrive in a dynamic, fast-paced work environment? Are you a natural team player with strong communication, project management and interpersonal skills?

Caveonix is looking for a visionary Senior Director, Product Marketing to join our rapidly expanding, venture-backed startup and work with multiple teams (Product, Sales, Development and Design) to truly differentiate Caveonix’s technology in the cybersecurity market.

Reporting to the Head of Marketing, you will use your technical expertise and marketing talent to crisply articulate our value propositions, to inform product strategy, understand the competitive landscape, and position our products in the market. You will be the lynchpin to driving success of positioning and marketing to our more technical community

Join our amazing team and enjoy all the benefits of working for a well-funded, fast-growing cybersecurity software company.

Responsibilities

  • Study other industry players in the SaaS and network security ecosystem to develop innovative new product marketing strategies
  • Create an arsenal of sales-enablement materials (e.g. datasheets, competitor comparisons, presentations, case studies, videos, webinars, email cadences, etc.) to clearly articulate the unique benefits of our solution
  • Own the GTM launch strategies for Caveonix’s new products and features
  • Orchestrate and align cross-functional teams around product and feature launches; acting as the glue that aligns Product, Marketing and Sales
  • Differentiate our messaging positioning and work to strengthen our AR (analyst relations) and category strategy
  • Measure and optimize the buyer journey as it relates to product feature adoption and make data-driven decisions to move the product forward for key company goals
  • Study the market and communicate with the Sales team to identify new opportunities for user acquisition
  • Cooperate with our Product and Customer Success teams to promote the adoption and the ‘stickiness’ of our product through various customer engagement initiatives (customer advocacy board, surveys, guides, emails, etc.)
  • Work closely with the Development teams to ensure all product-related technical details are translated into clear, effective messaging
  • Keep the company up-to-date with market trends and competition, and keep us several steps ahead of the competition at all times
  • Together with the Product team, educate both internal and external stakeholders on our product features and their benefits
  • Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking

Qualifications

  • Seasoned product marketing Director, with 4+ years experience determining product-market fit and delivering products to market, preferably in the cybersecurity, network security or SaaS space. Channel experience is a plus.
  • Excellent written and verbal communication skills — there is a heavy amount of technical writing and presenting/selling ideas in this role
  • Experience working with AR and driving positioning with leading analyst firms
  • Can-do team player with strong project management skills
  • Ability to lead and communicate cross-functionally with R&D, Sales, Product and other departments
  • Highly detail-oriented and organized. Able to work effectively under tight deadlines.
  • Technically savvy. Familiarity with UX/UI tools like Balsamiq and project management tools like YouTrack is a plus
  • An analytical problem solver
  • BA/BS or equivalent working experience
  • Native English speaker

 

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